Layout
Graphic Design Skills.
Creation of a premium e-commerce banner combining art direction, visual hierarchy and conversion-focused layout design. The graphic work balances the gaming universe, electric blue lighting, impactful typography and product arguments in order to showcase the headset, guide the reading flow and strengthen purchase intent.
Graphic Approach
For this project, I built a graphic direction around the visual identity of the Bose QuietComfort 35 II Gaming Headset, starting from the black colour of the headset to develop a dark, immersive and technological atmosphere. The electric blue palette was chosen to evoke the world of gaming PC setups, while maintaining a more premium visual treatment in order to avoid a result that felt too aggressive or overly “gaming poster” oriented.
The typographic work is based on a contrast between a powerful, condensed and impactful main headline, and more restrained text elements dedicated to the readability of the product information. The layout was designed as a professional e-commerce banner: to immediately showcase the headset, clearly organise its technical benefits, strengthen the high-end perception of the product and naturally guide the user towards the purchase action through a controlled visual hierarchy.
Creation of a premium e-commerce banner combining art direction, visual hierarchy and conversion-focused layout design. The graphic work balances the gaming universe, electric blue lighting, impactful typography and product arguments in order to showcase the headset, guide the reading flow and strengthen purchase intent.