Assoluta par Lavazza

This conceptual project was developed as a comprehensive case study around an existing product: the Lavazza Assoluta coffee machine. The objective was to create a coherent multi-channel communication system capable of showcasing the product across web environments, social media and a mobile interface.

The art direction is built around a palette of deep browns, blacks and golden highlights, directly inspired by coffee, the machine’s materials and Lavazza’s visual identity. The typography, contrasts, textures and lighting effects were selected to reinforce the product’s premium positioning, establish a clear content hierarchy and maintain strong legibility across every format.

I applied this identity to a web banner, social media posts adapted to 4:5 and 9:16 formats, campaign mock-ups and a presentation of the mobile application connected to the machine. Each medium follows the same principles of hierarchy, composition and visual consistency, while being adapted to its specific context of use.

This approach enabled me to work across the entire brand journey, from advertising communication to the user interface. The project therefore demonstrates my ability to design a flexible visual identity, maintain consistency across multiple touchpoints and translate an art direction into a coherent, functional and production-ready visual system.