Layout
Graphic Design Skills.
Design of a mobile e-commerce interface built around a clear visual hierarchy, readable product layout and effective calls to action.
The project combines UI design, art direction, product branding and packaging to create a coherent visual experience around the Adidas Originals Superstar.
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Graphic Approach
For this project, my graphic approach was built around the Adidas Originals Superstar, an iconic sneaker from the 1970s, instantly recognisable through its silhouette, shell toe and three black stripes. The objective was to design a mobile e-commerce experience dedicated to this product sold by Decathlon, focusing on product presentation, user journey clarity and the visual consistency of the interface.
I developed this graphic direction through three mobile screens, designed to guide the user from product discovery to purchase. The UI work is based on a strong visual hierarchy, clear layout structure, readable calls to action and a fluid organisation of product information. The intention was to create an interface that feels commercial, attractive and easy to understand, while maintaining a dynamic aesthetic connected to the world of sport.
The project also extends to the product branding, with research around the visual identity, packaging design, shoe box presentation and related brand applications. This approach connects the digital experience to a broader brand universe, ensuring visual continuity between the mobile application, the product presentation and its overall visual environment.
Design of a mobile e-commerce interface built around a clear visual hierarchy, readable product layout and effective calls to action. The project combines UI design, art direction, product branding and packaging to create a coherent visual experience around the Adidas Originals Superstar.