Pet adoption

For this pet adoption app project, my graphic approach was built around a soft, reassuring and coherent art direction, suited to a digital product focused on emotion, trust and ease of use. I defined a visual identity based on petrol green tones, light backgrounds, rounded cards, subtle shadows and a spacious layout, creating an interface that feels modern, warm and professional.

The graphic work includes the creation of a consistent icon system, designed to quickly identify the different animal categories while strengthening the visual identity of the application. Each graphic element was carefully considered to maintain overall consistency, from the pictograms to the action buttons, presentation cards and detailed screens.

The interface design also includes a complete user experience approach. Visual hierarchy, readability, navigation, filters, favourites, detailed profiles and calls to action were structured to naturally guide users through the adoption journey. The goal was to create a fluid, intuitive and emotionally engaging experience, while keeping the animals at the centre of the interface.