Layout
Graphic Design Skills.
Creation of a dark and premium art direction based on a black, anthracite and orange palette. The project combines modern typography, spacious layouts, stylised 3D icons, high-contrast CTAs and immersive automotive visuals to strengthen the racing identity of GT Fusion.
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Graphic Approach
GT Fusion is an e-commerce website concept dedicated to the world of Gran Turismo, the game available on PlayStation 5. The project presents a sales platform for racing-related products, simulation accessories and customisation elements designed for players.
My graphic approach was to create a dark, immersive and premium interface, aligned with the visual codes of racing and gaming. The art direction respects the colours of the GT Fusion logo, with a dominant black and anthracite palette, enhanced by a range of orange tones used for accents, call-to-action buttons and interactive elements.
I focused on simple, modern and highly readable typefaces, combined with a spacious layout to maintain clear readability despite the strong visual intensity of the automotive universe. The goal was to create a dynamic, professional and coherent visual experience, able to highlight the car, the products and the brand identity.
Creation of a dark and premium art direction based on a black, anthracite and orange palette. The project combines modern typography, spacious layouts, stylised 3D icons, high-contrast CTAs and immersive automotive visuals to strengthen the racing identity of GT Fusion.