Magnum

For this personal project, I designed a digital advertising campaign for Magnum ice cream, with the aim of creating a coherent, premium and instantly recognisable visual universe. The work includes social media visuals, a website concept and a mobile version, presenting the product within a complete digital ecosystem.

My graphic approach focuses on the sensory appeal of the product: chocolate textures, biscuit pieces, a fruity blueberry core, and contrasts between deep tones and luminous accents. The colour palette combines chocolate brown, blueberry purple, Magnum gold and creamy shades, creating a visual identity that is fully aligned with the product and its indulgent positioning.

The campaign is designed to convey an elegant, immersive and consistent brand experience across several digital touchpoints. Each graphic element was created to strengthen the product’s visual impact, ensure continuity between advertising, web interface and mobile experience, and deliver an art direction suited to premium digital communication.