Ocean Cay

For this redesign, I chose to preserve the identity and recognisable character of the existing logo while modernising its construction and strengthening its overall visual consistency. Rather than replacing the original concept, I used it as the foundation for a more refined and contemporary interpretation. Each element was carefully reviewed to determine how its proportions, shapes and relationship with the typography could be improved while maintaining a clear connection with the original visual identity.

I refined the conch shell by simplifying and adjusting its different graphic components, enhancing the flow of its lines, balancing its proportions and improving the clarity of its silhouette. Particular attention was paid to its legibility across digital formats, ensuring that the symbol remained recognisable and visually effective when displayed at different sizes. The “O” in Ocean was then redesigned through a series of graphic explorations inspired by the movement, rhythm and curvature of ocean waves. These different references were combined and refined to create a distinctive letterform that establishes a more natural visual connection between the conch shell, the typography and the maritime identity of Ocean Cay.

For the banner, I reconsidered the entire visual composition to create a stronger and more immersive introduction to the website. I worked on the hierarchy of the content, the balance between imagery and information, the positioning of the different elements and the use of contrast to guide the viewer’s attention more effectively. The objective was to make the main message immediately understandable while preserving the visual impact of the destination. This approach resulted in a clearer, more engaging and more cohesive user experience, fully aligned with the renewed identity and atmosphere of Ocean Cay.