Layout
Graphic Design Skills.
Premium composition work based on clear visual hierarchy, a structured editorial grid and consistent art direction across advertising, web and mobile formats.
Use of elegant typography, controlled negative space, molecular elements, liquid textures and a luminous pink palette to express Elvive’s scientific and feminine universe.
social network add
Graphic Approach
This project presents a fictional digital campaign created as a personal demonstration for L’Oréal Paris Elvive.
My graphic approach consisted of reinterpreting the visual codes associated with the Elvive universe, including a luminous, feminine, scientific and premium aesthetic, and adapting them across several formats: advertising visuals, website design and mobile application.
The objective was to create a coherent art direction around the product by working on the colour palette, typography, visual hierarchy, liquid textures, molecular elements and editorial compositions. This visual system allowed me to demonstrate my ability to adapt my graphic language to an existing brand identity while producing a credible, elegant and conversion-oriented digital campaign.
Through this work, I wanted to highlight my ability to design a complete visual universe, respect a recognisable brand language and translate product benefits into visual experiences adapted to web, mobile and advertising contexts.
Premium composition work based on clear visual hierarchy, a structured editorial grid and consistent art direction across advertising, web and mobile formats. Use of elegant typography, controlled negative space, molecular elements, liquid textures and a luminous pink palette to express Elvive’s scientific and feminine universe.